Co-founders Stéphanie and Richard Palacci had a wild idea to revamp the daily oral routine.  Instead of mundanity and chemicals, the wish was to offer an environmentally mindful, healthy and tasty alternative. Together, they worked to distinguish the LEBON brand by creating products whose composition went beyond reproach. No longer would consumers need to choose between health and pleasure.

Employing organic, natural ingredients together with aromas created in the famed perfumeries of Grasse, the Flavorcare collection takes one on a Proust-like journey with each brushing experience. At the same time, a new demand had quickly arisen for a more accessible, all-thrill and no-frills toothpaste that combines 100% organic, natural ingredients with robust efficacy, all the while maintaining eco-conscious sustainability throughout the entire production process.