The Natural Deodorant Co. journey essentially began in 2006 when I made the switch to organic food. When I read that the body absorbs more than 60% of what is applied to it I quickly realised that my bathroom cabinet needed a detox too. I didn’t want to put products on my skin that I didn’t want in my body.

Back then there were limited options, and the options there were didn’t match mainstream brands in terms of performance. Smelling good is so important to me, it’s a ‘need’ as opposed to a ‘want’. The process of creating the perfect natural deodorant took longer than I thought it would but I know once you try our formulations you won’t look back.